Multi-vehicle fleet branding
About the project.
As part of the introduction of the Cymru Quarry Group identity, we were commissioned to develop and implement a coordinated graphics package across a varied commercial fleet, including tipper trucks, ready-mix concrete vehicles and articulated trailers.
Following the initial consultation and quotation, the new branding was adapted individually to suit the different proportions, body styles and working components of each vehicle. Careful consideration was given to the positioning and scale of the Welsh dragon emblem, company name and contact information, ensuring that every application remained clear and recognisable while making effective use of the available surface area.
Once the layouts had been reviewed and approved, the graphics were produced as a combination of printed and precision-cut vinyl. Each vehicle was measured and prepared individually before the graphics were installed across the cabs, tipper bodies, mixer drums and trailer panels.
The completed fleet presents a strong and unified company identity across several vehicle types. Consistent use of the red, green and white colour palette creates immediate recognition, while the vehicle-specific layouts ensure the branding remains balanced, legible and practical throughout the fleet.