Utility vehicle graphics
About the project.
With more than 100 vehicles completed, Eagle Signs has applied the graphics to every vehicle operating across the Gavin Griffiths Group fleet. From its distinctive commercial cabs to specialist and support vehicles, consistent application has helped establish a highly recognisable presence on roads and worksites throughout Wales.
This project focused on two utility vehicles introduced as part of the company’s updated identity. The new branding had to be adapted to suit two different vehicle configurations while retaining a consistent visual language across the wider fleet.
Following the initial brief, each vehicle was measured and the artwork developed around its individual panels, doors and operational features. The oversized red brand mark creates a strong connection between the two vehicles, supported by clear service information, location details and purpose-designed icons.
The graphics were produced using a combination of printed and precision-cut vinyl, with high-visibility reflective chevrons and operational markings incorporated where required. A photographic panel on the highway-maintenance vehicle further connects the finished livery with the company’s core activities.
With vehicles constantly in demand, turnaround was critical. Design, approval, production and installation were carefully coordinated to minimise downtime without compromising the quality or detail of the finished work.
The result is a pair of highly visible and practical utility vehicles that carry the updated identity confidently while meeting the operational requirements of a busy working fleet.