Fleet rebrand & multi-format graphics
About the project.
Mason Bros approached Eagle Signs to translate its updated identity across a varied fleet and range of promotional assets. The developing programme includes commercial vans, an exhibition trailer and potentially larger vehicles, requiring a flexible design that could remain consistent across several very different formats.
Following the initial brief and vehicle assessment, we developed a bold livery built around the company’s yellow, burgundy and white colour palette. Sweeping graphics follow the vehicle’s body lines, while carefully structured areas provide clear space for services, contact details and associated machinery brands.
Every application is adapted to suit its purpose rather than simply scaling the same artwork. The van requires strong visibility and clear information on the road, while the exhibition trailer and any future larger vehicles will need layouts tailored to their proportions, viewing distances and physical features.
Once the design was approved, the graphics were produced in-house using a combination of printed wrap media and precision-cut vinyl. The vehicle was carefully prepared before installation, with each section accurately fitted around doors, panels and body contours to achieve a clean, durable finish.
The completed van establishes a distinctive visual direction for the wider fleet rebrand—creating a consistent identity that can now be carried across exhibition and commercial vehicle formats as the programme develops.